How do you describe a mobile billboard?  Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.

You can find it in it’s various forms.  You can see it in advertising trucks San Diego, or vehicles built specifically to carry billboards around.

Why are so many businesses using this medium to get their brand or message across to the consumer?  I have some unique insights I am going to share that I have gained from running my own San Diego mobile billboards company.

First off, let’s talk about it’s expenses.  Mobile billboard rates are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the advertising cost being comparable if not better, there is still another advantage in it’s favor.Actual views, exposures, or impressions to the prospects.

Compared to the usual billboards out there, that a prospect could just pass it by without even looking.But the way in which a mobile billboard get’s it’s message across, it is much more effective.  And the way it does it is by being right in the consumer’s face.You can’t just pass it by.  It is at eye level and with you in traffic

This is very powerful.  A consumer who is stuck in traffic with a businesses message right in front of them can’t be tuned out.

That is a huge problem that traditional advertising such as TV or radio faces.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.

So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer’s mind.

If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad.It speaks loudly for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.

With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.More leads and more sales are going to happen by using this type of advertising. 

You are guaranteed exposure.You are pretty much guaranteed to getting your message read and heard.  What more can an advertiser want.

You can see it’s effectiveness by the way more and more businesses are using it to advertise.  In 2004 alone, there was over $5.8 billion used on this type of advertising.With all kinds of money being spent, it must be effective.

So for many businesses looking for more ways to find customers, this might just be what they are looking for.