A venerable name in autodom is being resurrected and it will soon grace the body of a large, rear wheel drive luxury car. After a successful “concept car” debut at a pair of recent car shows, the Chrysler Imperial will be built and should be in U.S. Showrooms in 2010. Yes, it will be a long wait for the Imperial’s return but the automobile must first await further changes within DaimlerChrysler before it can be built. Read on to learn more on the Imperial’s upcoming return.
The Chrysler Imperial that has been currently making the rounds at numerous automobile shows has been well received. Visitors have remarked positively about the automobile’s Bentley like look as well as its cave-like interior and luxury appointments. Currently, the brand has nothing bigger or more splendid to supply buyers who might need to upgrade from the 300C, therefore Chrysler has been regularly losing buyers to more plush brands, something parent DaimlerChrysler [DCX] wants to stem.
The Imperial name can be traced all the way back to 1926 when Walter P. Chrysler made a decision to take on Lincoln and Packard with a luxury model all of its own. From its inception, the Imperial has always represented the pinnacle of the line vehicle for Chrysler and it has, at various times, been marketed as its own make. Various versions of the Imperial have shown up over time, with most of them being ultra opulent versions of Chrysler’s New Yorker model.
The 2011 Chrysler Imperial will be similar in design to the idea automobile, but without the suicide doors. Chrysler put the special doors on the idea auto to make it less complicated for auto show visitors to see the inside the vehicle. Still, reports from the company are meaning that the twenty-two in. Wheels, Bentley grille, boxy body, and leather/wood trim would be included. Costs for the Imperial may not be announced for many more years, but it might retail for as high as $60,000 in the opinion of some reports. Currently, the apex of the line 300C maxes out at around $42,000.
So, why the hold up? Well, for one thing the Imperial program will be an additional cost for DCX. Currently, the company is in the midst of making its Mercedes line up more profitable and that involves the expense of updating several models. based on the Mercedes “R Class” body, the coming Imperial is likely to be built on a more modern version of the R Class platform. Both cars would arrive in dealer showrooms at the same time as 2011 models, therefore the long lead time.
The Imperial concept sits on a frame with a 123 inch wheelbase. The vehicle measures 214 long, much longer than the 300C. Reports are showing that the idea vehicle dimensions are probably going to be retained.
For Chrysler fans, the Imperial represents further strengthening of the Chrysler-Mercedes relationship. By using a Mercedes platform, the Imperial can be built and will give Chrysler a much required product. With a standard V8 mated to a five or six speed automatic the car will certainly not be on the fuel efficient side. However, my best guess is that the car will also come optionally equipped with a thrifty Mercedes built turbo diesel, a first for any Chrysler car.
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